SEO keywords play a pivotal role in enhancing your visibility online. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In online advertising, a keyword is a word or phrase that people type into search engines when they are looking for a unique service, product or information. Search engine optimization (SEO) heavily depends on the use of these keywords to position websites.

The magic behind SEO keywords lies in their ability to associate what users are searching for to the content that is available on your website. Wisely more info using these keywords will help pull in the right audience and increase the likelihood of turnover.

Having established what we mean by the term of an SEO keyword, let's look at the ways to effectively use keywords. Enhancing the use of keywords calls for a balance. You'd want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is placing the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. Consider also using keywords in the metadata and headings of your website, as these are points where search engines often look.

It's also essential to choose keywords that connect with your targeted market. This implies understanding their language, their internet search habits and their demands.

In conclusion, a well-chosen SEO keyword can be a connection between the user's query and your online content. It's a critical tool for success in the competitive world of digital marketing. However, its full potential can only be unlocked when used correctly.